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Use Empowering Words and Get Powerful Results! by Allan Kaufman and Allan Misch

Use Empowering Words and Get Powerful Results!

by Allan Kaufman and Allan Misch

Choose your words wisely. The words you use will impact how you feel about yourself, how you're perceived, and how you affect others. Simply by changing your vocabularythe words you use to describe your experiences and emotions and the emotions that you want your audience to experienceyou can rapidly influence how you and your audience will think, feel, and act.

If someone calls you a genius, how does that make you feel? How about an angel? How about an S.O.B.? What's the difference between being furious, annoyed, and a bit-peeved? What about excited, exhilarated, thrilled, and energized?

The words you use define the intensity of an emotion you're experiencing. By saying, "I'm destroyed," you're implying that something so terrible has happened to you that you're through, finished, devastated, kaputthere's no recovering.

If you get a bad performance rating or you just didn't get the date you wanted, instead of saying, "I'm destroyed." you'd be much better to say, "I'm set back. I've got some things to turn around." "Destroyed" is way too intense!

Instead of "I'm afraid," use "I'm uncomfortable." Instead of "I'm anxious," use "I'm expectant." Instead of "I'm depressed," use "I'm on the road to a turnaround." Instead of "I'm disappointed," use "I'm under-whelmed." Instead of "I'm exhausted," use "I'm recharging." Instead of "I'm hurt," use "I'm bothered." Instead of "I hate this," use "I prefer that."

Instead of "I'm energized, use "I'm turbocharged." Instead of "I'm excited," use "I'm ecstatic." Instead of "I'm fast," use "I'm ballistic." Instead of "I'm motivated," use "I'm compelled." Instead of saying, "I'm really upset" or "I'm really worried about this," say "I'm a little bit concerned about something."

You're walking down the hall when Fred walks by and asks, "How are you?" You answer, "Fine." Does he really even hear you? How about answering, "Fantastic and getting better everyday." or "Great and getting better." or "Outstanding and improving." or "Super and succeeding." or "Terrific, thanks for asking." Watch his reaction!

You say to your audience, "By the end of this program, you'll learn five techniques to grow your business." What expectation do you create? The expected result is abstract and lukewarm at best. Instead you could say, "By the end of this program, you're going to be excited and chomping at the bit, because you're going to leave here with five powerful, field-tested techniques that will rocket your profits."

What a difference! The way you word the second statement creates an empowering emotional reaction. It makes your audience feel excited, curious, and motivated to pay attention. These words create an expectation that is HOT, not lukewarm.

Words are powerful. James Bryant Conant, former Harvard University president and ambassador to Germany, said, "Some of mankind's most terrible misdeeds have been committed under the spell of certain magic words or phrases." Choose your words carefully and wisely. Use empowering words and you'll get powerful results.

Allan Misch and Allan Kaufman, Allan and Allan, Inc., 2002. All rights reserved.

Allan Kaufman and Allan Misch specialize in rapidly reducing public speaking fear and offer 2 valuable, bonus reports and public speaking tips in their complimentary monthly No Sweat Speaking(sm) Ezine

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